The new O2 ZERO mobile tariff that Telefónica O2 introduced to the market in June 2009 has been enjoyingtremendous interests from customers. As statistics confirm, around 10,000 people are using the service just one month later. The O2 ZERO tariff does not limit customers with time-based commitments or monthly fees. Thanks in part to this benefit the tariff is successfully addressing a group of customers who never considered ordering a postpaid tariff until now.

"Customer interest has surpassed our expectations. O2 ZERO is not only the ideal tariff for those who don't make many calls, but also for those who want to stay reachable. It is also an advantageous alternative for prepaid customers who were concerned about commitments and monthly fees," states Jan Karas, Director for Segment Marketing, Telefónica O2, adding, "At the same time, O2 ZERO can be a solution for security devices, eliminating the concern of credit recharging or storage, which many owners of these devices truly appreciate."

The O2 ZERO tariff is simple and comprehensible. The customer is not required to sign a time-based commitment and does not pay any monthly fees. Prices have been set in such a way that customers pay the same for calling rate and price per SMS and MMS messages to all networks, at any time of the day. Therefore, the customer does not need to think about when and who they are calling, or to whom they are sending and SMS or MMS, the price remains the same. One minute of calling a number in any network is CZK 5.90 with VAT, and SMS to any network is CZK 1.90 with VAT. Each MMS costs CZK 5.90 with VAT.