Telefónica O2 Czech Republic strengthened its position in the business customers segment in the first half of 2009. The operator has expanded its client base with several renowned firms and, at the same time, prolonged agreements with thousands of other companies to which it has been providing services. Significant new commissions include service orders for Ahold, DHL Express, Greiner packaging Slušovice, and the legal offices of Kinstellar.
"Through O2 Costumer board´s regular meetings with business clients and feedback from our customers we know that during an economic crisis optimization of telecommunications services is very important to them. Our portfolio of services is adapted according to the needs of individual firms, meeting their demands to the fullest extent through unique combinations of added value services, a reliable high-quality network, and the professional care of our employees," says František Schneider, Vice-President for Corporate and SME Customers, Telefónica O2.
For a long time Telefónica O2 has succeeded not only in acquiring new customers but also in increasing the extent of its cooperation with its existing customers. In addition to providing voice and data services, it is providing a constantly growing volume of ICT solutions, which Telefónica O2 offers as part of its Managed Services platform. One example of this is its aforementioned cooperation with DHL, for which the operator is running the operations of the DHL call center.
The small and medium-sized (SME) company segment is also very important to the operator. In this segment Telefónica O2 is in a position that is continuously growing stronger. During the period of January to May 2009 it gained, on average, 778 new clients per month in the SME segment. These customers operate in various fields, including finance and publishing. Telefónica O2 is, for instance, providing services to ALKONA and EXPO DATA.
Telefónica O2 prepares O2 Costumer board for existing customers on a regular basis. The purpose of these meetings is to acquire feedback from customers and improve customer experience. Participation in these discussions gives customers the opportunity to speak directly with O2 management, engage in dialogue, influence future company strategies, and get inspiration for effective usage of ICT technologies for their businesses.
According to the T-Audit joint survey of telecommunications operators from February 2009 (regularly conducted by TNS AISA, the largest research agency in the Czech Republic), 87 percent of all small, medium-sized, and large companies were using O2 services in February 2009. In February of this year O2 had a 59.2 percent share of the total proceeds from these segments.