O2 extraliga hockey is entering its seventeenth season and with this come several new treats for hockey fans. This year O2 has prepared three ways to watch matches from a total of ten extraliga stadiums. For those who can't make it to a stadium to see a match, they can watch it on the internet, on their mobile phones, or in digital quality on O2 TV. The third option also offers the O2 ELH Archive service, where previously broadcast ELH matches are stored for several weeks.
Ways to watch O2 extraliga ice hockey:
O2 TV
All customers who activate the basic O2 TV Sport channel package, or the additional Sport Plus channel package, also get free access to extraliga broadcasts automatically. Ten separate channels offer all games that selected extraliga clubs are playing on home ice throughout the entire season - regular, play-offs, play out, and barrage. Customers who have already paid for the basic O2 TV Sport channel package, or the additional Sport Plus channel package, in the past will have it activated again automatically for free right from the first round, which begins on September 9, 2009.
O2 TV is broadcasting matches from individual stadiums on the following channels:
| Channel number | Channel name |
| 75 | Bílí Tygři Liberec |
| 76 | BK Mladá Boleslav |
| 77 | HC Plzeň 1929 |
| 78 | HC Eaton Pardubice |
| 79 | HC Mountfield |
| 80 | HC Slavia Praha |
| 81 | HC Sparta Praha |
| 82 | HC Vítkovice Steel |
| 83 | HC Energie Karlovy Vary |
| 84 | PSG Zlín |
Mobile phone
This year hockey fans from the ranks of O2 customers have the opportunity to watch matches online through their mobiles. At the O2 mobil mobile portal, all they have to do is click on " Hokej TV" (Hockey TV) in the "Video" section. The O2 mobil mobile portal once again offers the latest results and information about individual matches under "O2 Hokej" (O2 Hockey) in the "Zprávy a sport" (News and sports) section. Of course there will be extensive news reports, results, and exciting contests in the pages of O2hokej.cz. Customers can also receive all results, match statistics, and the latest O2 extraliga standings in one MMS directly on their mobiles. Customers can also use the ELH Souhrn kola (ELH Round Summary) MMS service, which provides a summary of matches, including shots on goal, substitutes, lines, and the latest standings after the round is finished. To activate the service, the customer simply needs to send an SMS with the keyword A ELH to the phone number 999 888. The service can also be deactivated at any time by sending an SMS with the keyword D ELH to the same number. Activation and deactivation SMS messages are free, the price of one received MMS is CZK 6.90 with VAT.
Internet
The www.hokej.cz portal, in cooperation with O2, offers everyone the opportunity to watch live broadcasts at www.tv.hokej.cz absolutely free of charge. In comparison with other portals, which only offer text-based online broadcasts, this is a very attractive offer not only to hockey fans.
At stadiums
This season Czech hockey fans can get, or win, fabulous prizes right at the stadiums. Right at the beginning of this O2 extraliga season a gift in the form of a hockey DVD featuring highlights of the 2008/2009 extraliga season has been prepared for fans who come to support their teams at their first home matches. O2 hostesses will give out the DVD at the stadiums on September 9 and 11.
Just like last year, the "Spot on the Bench" contest will be held, giving fans the opportunity to watch one match while sitting on the bench with their favorite team, thus getting to know the joy of victory, or the bitterness of defeat, like a real team member.
O2 Extra
Once again O2 customers can get free tickets to ELH matches, in the O2 arena as well as other stadiums. Customers can reserve their tickets at www.O2extra.cz in the Moje Extra (My Extra) section. In addition, a hockey-related contest for fabulous prizes will also be held for the duration of the entire season.
